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About

The old-school agency model of non-impartial execution linked advice is no longer relevant. We’re providing nothing more than unbiased counsel that drives growth and profits for our clients’ brands.

Smart marketers are demanding more from their digital spend - effectiveness, accountability and a real return on investment. Nucleus Digital Strategy has been launched in response to dissatisfaction with the old, biased, way of doing things.

Our pure strategy offering - along with our first-hand knowledge of agency ecology - allows us to partner not only with brands, but also with other specialist providers and agencies at any point in the digital process.

We’ve spent a lot of time creating our own brand of magic here. It’s an open and frank culture that we're committed to nurturing. Consisting of a passionate group of business strategists, marketers and consultants with more than 25 years of hands on digital marketing experience.

Our core management team includes Managing Director Anthony Baker and Director of Strategy Chris Fiteni. They're supported by Directors Steven Melville and Chris Grannell who bring a wealth of business and brand management expertise to the team.

Together, the team has worked with a variety of brands including:

Amcor
Amcor
Australian Ballet
Australian Ballet
Australia Post
Australia Post
Coles
Coles
Hills
Hills
Mazda
Mazda
Moonee Valley City Council
Moonee Valley
RMIT University
RMIT University
Stella
Stella
Target
Target
Telstra
Telstra
Truenergy
Truenergy
Yellow Pages
Yellow Pages
YMCA
YMCA
Zoos Victoria
Zoos Victoria

Moonee Valley Case Study



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Telstra Case Study



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Truenergy Case Study



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