Telstra had suffered at the hands of negative press and the inability to find a voice to its shareholders and Australian consumers by way of mainstream media.

Telstra senior management required fresh thinking about their corporate communication, and a more approachable face for the brand. Nowwearetalking saw the mobilisation of shareholders, and their opinions around issues that were important to both them, Telstra and the telecommunications industry as a whole.

Strategic PlanningA digital strategy focusing on a more open and transparent approach to communication was developed. It outlined how Telstra could communicate directly with its shareholders, consumers, the company’s detractors and federal government. It provided recommendations for how Telstra could harness the network effect of the Internet to create groundswell for Telstra controversial initiatives.