Six in ten marketers say they are unhappy with the work of their digital agencies, according to a new survey.

The study was commissioned by Nucleus Digital Strategy. It said that in response to the question: “Are marketers satisfied with their current digital services supplier?”, 59% said no.

The full article can be view online at Mumbrella.

The full media release can be view at Scribd.

The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.

A copy of the report can be downloaded from www.digitalstateofthenation.com.au

In my opinion, there are very few bad apples in the corporate blogging basket. After all, the digital channel provides an opportunity for organisations – big and small – to reach thousands, if not millions, of consumers in more direct and convenient ways. What could be better than that?

The full article can be view online at Priority.

Here’s a real scenario.

You’re a marketer. You’ve decided to be smart and bring in a specialist to work with you on your digital strategy. They’ve come in and begun by pouring over your marketing plan. They’ve spoken with numerous stakeholders. They’ve analysed micro and macro environments to determine your objectives. You’ve worked together to develop your brand’s digital value proposition and the most effective communication channels. Now, with the digital strategy in your hands, what do you do now?

The full article can be view online at Marketing Magazine.

Anthony Baker of Nucleus Digital Strategy says that UGC participants include both shy and extroverted people.

“When I was doing my degree in the early ’90s, my lecturer thought that the computer and the internet would further isolate intro- verted people by letting them escape from the need to socialise,” he muses. “But today, shy people have never been more social or con- nected, while extroverts are pretty involved too – just have a look at YouTube,” he says.

The full article can be viewed at Grannell Marketing here

Sack your digital strategist…

That’s right, Sack them! Sack them if they wrap an air of mystique around digital strategy. Sack them if they cannot explain why you need one. Sack them if they can’t demonstrate the process that has led to their strategic recommendations. And sack them if you are not confident in their abilities to communicate the strategy to the business on your behalf… because it’s too damned important (read: expensive) to get wrong.

The full article can be view online at Marketing Magazine.

Digital marketing is broken… well at least the service model is.

I feel sorry for smart marketers in need of digital marketing advice today. Let’s face it, the digital (web, internet, online etc.) service model isn’t designed to provide clients with good advice… well, not unattached or impartial advice anyway. The model serve the agencies own needs, putting its own revenue ahead of that of its clients.

The full article can be view online at Marketing Magazine.

In celebration of Friday, I thought I’d pretend I had a spare moment and introduce some new bloggers to our Marketingmag.com.au cadre.

First down the red carpet we have Anthony Baker and Chris Fiteni of Nucleus Digital Strategy. They’ll be commenting primarily on – you guessed it – the world of digital strategy. Pot-stirrers of a special talent, they have a particular bone to pick with ad agencies that are run to feed a production line. Anthony has opened with a scathing look at digital agencies. Nucleus launched today, so good luck guys!!

The full article can be view online at Marketing Magazine.