News
The good news is we’re prepared to talk about what we believe in. The bad news is, most other agencies will tell you what they think you want to hear.
Mumbrella: Marketers unhappy with ‘biased, award-hunting’ digital agencies
November 22, 2010
Six in ten marketers say they are unhappy with the work of their digital agencies, according to a new survey.
The study was commissioned by Nucleus Digital Strategy. It said that in response to the question: “Are marketers satisfied with their current digital services supplier?”, 59% said no.
The full article can be view online at Mumbrella.
Media Release
November 22, 2010
Although digital services now exceed 14.3% of enterprise expenditure for Australia’s largest corporations, this new study reveals that 59% of Australian senior marketers are unhappy with their suppliers of digital marketing services.
The full media release can be view at Scribd.
Priority: Blogging – friend or foe?
October 1, 2010
CEO Anthony Baker provides his view on corporate blogging and whether launching into the blogsphere or steering well clear is in your businesses best interested with Priority – The Australia Post Business Magazine.
In my opinion, there are very few bad apples in the corporate blogging basket. After all, the digital channel provides an opportunity for organisations – big and small – to reach thousands, if not millions, of consumers in more direct and convenient ways. What could be better than that?
The full article can be view online at Priority.
Priority: The power of two
March 1, 2010
Chief Strategy Officer Chris Fiteni discusses his view on the most effective way to reach customers through integrated campaign with Priority – The Australia Post Business Magazine.
Chris Fiteni, director of strategy at Nucleus Digital Strategy, cites the Mazda 3 launch as an example of a dynamic integrated campaign. In this case, existing leads and past Mazda customers were driven to a campaign site by direct mail. Mazda then used email to engage with the audience on an ongoing basis and build hype around the product. When the Mazda 3 eventually hit the market, customers were targeted with both direct mail and email to move them into Mazda dealerships where they could test-drive the product.
Chris also provides his five key points to remember when planning an integrated marketing campaign.
The full article can be view online at Priority.
Marketing Magazine: Getting digital strategy ‘across the line’
December 15, 2009
Chief Strategy Officer Chris Fiteni blogs for Marketing Magazine.
Here’s a real scenario.
You’re a marketer. You’ve decided to be smart and bring in a specialist to work with you on your digital strategy. They’ve come in and begun by pouring over your marketing plan. They’ve spoken with numerous stakeholders. They’ve analysed micro and macro environments to determine your objectives. You’ve worked together to develop your brand’s digital value proposition and the most effective communication channels. Now, with the digital strategy in your hands, what do you do now?
The full article can be view online at Marketing Magazine.
Marketing Magazine: The Psychology of User-generated Content
December 1, 2009
CEO and Founder Anthony Baker discusses his view on the psychology of user-generate content with Chris Grannell who recently investigated the topic for Marketing Magazine.
Anthony Baker of Nucleus Digital Strategy says that UGC participants include both shy and extroverted people.
“When I was doing my degree in the early ’90s, my lecturer thought that the computer and the internet would further isolate intro- verted people by letting them escape from the need to socialise,” he muses. “But today, shy people have never been more social or con- nected, while extroverts are pretty involved too – just have a look at YouTube,” he says.
The full article can be viewed at Grannell Marketing here
