News
The good news is we’re prepared to talk about what we believe in. The bad news is, most other agencies will tell you what they think you want to hear.
Marketing Magazine: Sack all digital strategists
November 20, 2009
Chief Strategy Officer Chris Fiteni blogs for Marketing Magazine.
Sack your digital strategist…
That’s right, Sack them! Sack them if they wrap an air of mystique around digital strategy. Sack them if they cannot explain why you need one. Sack them if they can’t demonstrate the process that has led to their strategic recommendations. And sack them if you are not confident in their abilities to communicate the strategy to the business on your behalf… because it’s too damned important (read: expensive) to get wrong.
The full article can be view online at Marketing Magazine.
Marketing Magazine: Digital marketing is broken
November 13, 2009
CEO and Founder Anthony Baker blogs for Marketing Magazine.
Digital marketing is broken… well at least the service model is.
I feel sorry for smart marketers in need of digital marketing advice today. Let’s face it, the digital (web, internet, online etc.) service model isn’t designed to provide clients with good advice… well, not unattached or impartial advice anyway. The model serve the agencies own needs, putting its own revenue ahead of that of its clients.
The full article can be view online at Marketing Magazine.
Marketing Magazine: Site news – new bloggers!
November 12, 2009
Sean Greaney Online Editor of Marketing Magazine blogs
In celebration of Friday, I thought I’d pretend I had a spare moment and introduce some new bloggers to our Marketingmag.com.au cadre.
First down the red carpet we have Anthony Baker and Chris Fiteni of Nucleus Digital Strategy. They’ll be commenting primarily on – you guessed it – the world of digital strategy. Pot-stirrers of a special talent, they have a particular bone to pick with ad agencies that are run to feed a production line. Anthony has opened with a scathing look at digital agencies. Nucleus launched today, so good luck guys!!
The full article can be view online at Marketing Magazine.
B&T: News in brief
November 9, 2009
A new digital agency, Nucleus Digital Strategy, will open in Melbourne this Friday. It is founded by managing director Anthony Baker, former GM of digital agency Immersive, and Chris Fiteni, a former Clemenger digital strategist who helped develop the the digital strategy for Telstra’s highly successful Nowwearetalking initiative. The agency will not execute digital campaigns, which it believes can cause a “tendency for providing non-impartial advice”, but will offer strategy and “unbiased counsel”.
The full article can be view online at B&T
Mumbrella: New digital agency Nucleus “We don’t buy the social media bullshit”
November 9, 2009
A new strategy-only digital agency will launch in Melbourne this week claiming one of its jobs will be “breaking down the bullshit barrier with social media”.
The full article can be view online at Mumbrella
Media Release
November 9, 2009
Demand for a new agency model leads to the birth of Nucleus Digital Strategy.
The full media release can be view at Scribd.
