News
Priority: The power of two
March 1, 2010
Chief Strategy Officer Chris Fiteni discusses his view on the most effective way to reach customers through integrated campaign with Priority – The Australia Post Business Magazine.
Chris Fiteni, director of strategy at Nucleus Digital Strategy, cites the Mazda 3 launch as an example of a dynamic integrated campaign. In this case, existing leads and past Mazda customers were driven to a campaign site by direct mail. Mazda then used email to engage with the audience on an ongoing basis and build hype around the product. When the Mazda 3 eventually hit the market, customers were targeted with both direct mail and email to move them into Mazda dealerships where they could test-drive the product.
Chris also provides his five key points to remember when planning an integrated marketing campaign.
The full article can be view online at Priority.
